![]() Nonetheless, there have been a crop of challengers that have tried to seize on the disarray at Twitter, but, so far, there is no clear winner. Leaving for a smaller alternative can often feel like part of the community's vibrancy is missing. On top of that, many on both platforms have found niche communities around food, music, politics, memes, and whatever internet topic du jour is driving the conversation. On TikTok, more than a billion people worldwide. In the case of Twitter, that's a link between 237 million monthly active users. Twitter competitors falling short amid platform's problems "And the reason this is called 'network effects' is because usually this value is realized through some sort of networking with an actual link between two people," Katona said. And more recently, academics have studied social media's ills through an understanding of how network effects operate. But after you reach that, it's very hard to beat, because it's very hard for others to replicate," said Zsolt Katona, a business professor at the University of California, Berkeley, who studies social media.ĭecades ago, economists used it to describe the usefulness of fax machines, then the workings of the internet. "The idea is that you have to reach critical mass and before you do that, it's not a super valuable service. Nonetheless, nearly six months into Musk's control, no serious competitor has emerged, leaving some wondering what more it will take for everyone to leave for another social media site. It's the Schelling point - where everyone is."Īs most daily users are quick to point out, Twitter has become clunkier, glitchier and less relevant than it used to be. "I've basically been using Twitter for 15 years at this point, and there's no way to quickly replace the followers and following that you accumulate over that amount of time," Austin said. ![]() Some outside researchers have observed a small dip in usage since Musk assumed the reins, but in general people are still logging on. No matter, Austin is sticking around, like so many other Twitter users. And all the content that users were generating was Elon-orientated content, which I found really annoying." ![]() "To be honest," Austin said, "the biggest change I noticed right away when he took over was just that everyone was talking about Elon all the time. ![]() Since Elon Musk acquired the platform in October, Austin has noticed his Twitter feed devolve into an engine of self-promotion for the billionaire's constantly shifting whims. The Twitter logo is seen on a sign on the exterior of Twitter headquarters in San Francisco, California, on October 28, 2022.ĭrew Austin is a writer and urban planner in New York City. ![]()
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